The Wiggly Career!

Recently Helen Stott of Marketing Doris was asked to speak at the PG Marketing Society event about her career to date, and how the Chartered Institute of Marketing (CIM) has helped support her work.

The event took place on Monday 26th June at the Huddersfield Business School, part of the Huddersfield University campus.

Under graduates and Post graduates attended the session, and first heard from Rachel Thomas, the Learning Partner Executive at CIM about the benefits of becoming a member of this globally recognised professional organisation.



After lunch Helen talked about her 'wiggly career' and how her background in administration and sales roles led her to marketing, and how that initial industry experience helped her find the right path for her.  She went on to talk about how CIM has been a useful resource for fact checking, mentoring and personal development activities.

Open discussions about the potential impact of AI for marketers within their roles now and in the future, and how the graduates felt about career opportunities within Huddersfield, Yorkshire, the North West, UK and globally.

Helen commented after the event "speaking with the students was so inspiring, many are already working in industry and others have exciting plans and optimism for the future and how they and marketing can play a pivotal role"