Services:
Marketing Strategy and Marketing Management Services
Industry:
Sport & Leisure
Type:
Golf & Country Club
Brief: To raise awareness of the Golf Club as a venue and to increase golf membership
Key Objectives:
Improve the online presence
Improve consumer perception of the brand identity
Develop a formal advertising schedule and monitoring programme
Keep costs within budget
Achievements:
Conducted a review of existing marketing activity and tools to identify areas for focus and change
Researched options for the website i.e. adapt and develop existing offering or build new site, provided reports and recommendations for committee decision
Project managed the development of the new website from structure, layout, design, copy and images.
Researched advertising options regionally and specialist focus, provided reports and recommendations for committee decision
Project managed an exhibition, set objectives, designed layout of the stand and provide exhibition stand management services
Provided hands-on monthly marketing management support including advisory service, copywriting and online activities
Providing training and mentoring activities for the team until full time marketing personnel was hired