In busy market places, how do you stand out from other businesses?

One example that has stood out for us has been from the retailer Anthropologie.

The retailer started in the US in 1992 and now operates online and through their network of stores including

ones in the UK.

They host regular events in their stores or online on subjects that fit with their ethos and would appeal to their customer base and target markets.  Some of the events involve crafting or making something and may have a small cost to cover supplies, others are either free to attend or suggest a donation to their chosen charity.  Ones we have attended online recently have included poetry and yoga.

These event topics have been clearly well researched and planned out and bring together a community of like-minded people who share interests and as they are under the Anthroplologie branding or in their stores, then helps drive the consumer traffic to potentially buy more goods.

Pre-promotion and coverage of the events is posted online through social media channels and thereby sharing information of the events and potentially increasing the reach and attendance.

Nicely done Anthropologie

To discuss your branding and how you can maximise your opportunities, contact Helen Stott of Marketing Doris.