The A-Z of Marketing Terms

The banter between Brands, best seen on social media and helps create and develop the brand personalities

This terms refers to communication channels where the content is private to the people within the group.  For example WhatsApp and Facebook Messenger

A collection or repository of information relating to your customers, potential customers, and stakeholders.  Basic Information can include name, address, telephone number, email address, industry classification.  More detailed information could include transactional or financial data.  This can be stored electronically in any format appropriate for the individual business.  For ease of use in marketing, it is recommended that the detail be contained in a format where fields are included, for example in a Microsoft Excel spreadsheet or in a CRM system i.e., Hubspot or Salesforce.experience, what makes a product special, or a unique service that you offer.

The process of using your business database of contact details of your customers, potential customers, and stakeholders to send them information relating to your company, product, or services.

A visual social media channel - posts are images or videos

The process of using current and topical news pieces to promote your products and services

Website or Mobile Applications dedicated to microblogging communication. Channel examples include Facebook, Twitter, LinkedIn, YouTube, Instagram, TikTok.

A micro blogging social media channel that allows for posts up to 280 characters