Why YouTube Should Be Part of Your Marketing Mix

YouTube isn’t just a platform to park your business videos. It’s an incredibly powerful tool that doubles as a search engine, second only to Google! With billions of users every day, it offers huge potential to expand your reach, engage with your audience, and grow your brand.

Here are some practical tips and a quick guide on how to use YouTube effectively for your business:

Define Your Objectives

Before diving in, think about what you want to achieve. Is it to raise brand awareness, build a loyal following, or directly increase sales? It’s important to be realistic. Are your target customers using YouTube, or might another platform better serve your needs? Having clear goals will help shape your strategy.

Start with the Basics

The first step is to create your YouTube channel. Make sure your profile is complete—this means adding an engaging cover image, filling out your business information, and including important contact details like your email and website. Think of it as your video storefront, so make it inviting!

Content Ideas

Upload existing company-related videos to get started. Do you have recordings of webinars? How-to guides? Product demos or service explanations? All of these make great content for your channel. Remember, people love value-packed videos that educate, inspire, or solve a problem.

SEO for YouTube

It’s one thing to upload videos, but it’s another to ensure they’re found by the right people. To maximise visibility, complete all relevant fields like video title, description, and tags. This boosts your chances of being discovered by users who aren’t already subscribers. Make sure your keywords are relevant to what your audience is searching for!

Organise with Playlists

As your video collection grows, organizing your content with playlists can make it easier for viewers to navigate your channel. Group your videos by type (e.g., tutorials, customer testimonials, product info) so subscribers can quickly find what they need. You can also include relevant videos from other channels in your playlists to offer even more value.

Link to Your Website

Don’t forget to drive traffic to your website! Embed your YouTube videos into blog posts, product pages, or service information. This not only keeps your site content dynamic but can also boost engagement on both your website and YouTube channel. Always make sure your profile has up-to-date links to your website as well.

Engage with Your Audience

YouTube is a two-way street—interaction is key! Respond to comments on your videos to build a connection with your audience. Engaging with your viewers encourages loyalty and helps create a community around your brand.

Privacy Settings

Not all videos need to be public. YouTube allows you to adjust the privacy of your content. You can make videos public, private, or unlisted, and even add age restrictions if needed (for children, over 18s, etc.).

Grow Your Subscriber Base

The more, the merrier! Make it easy for people to subscribe by inviting your existing audience to follow your channel. Share the link in your email footer, on your website, in newsletters, and across your social media channels. Don’t be shy—let people know where they can find you!

Promote Upcoming Content

At the end of your videos, include a call-to-action that teases your next piece of content. Use other social media platforms to build buzz and keep your audience excited about what’s coming up next. Consistent promotion is key to building a regular viewer base.

Need a Helping Hand?

If you’re feeling a bit overwhelmed or simply want expert guidance, I’m here to help! Contact me, Helen Stott of Marketing Doris on 0790 3727750, and yes—you can also find me on YouTube!