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Ask Doris - Boosting a social media presence

Helen • February 6, 2019

"I’m a new company, how do my boost online social media presence?" HR

Dear HR

Social media channels are ideal for most new companies, they can help to:

  • 'Test the water’ for interest and feedback for your business, products and services
  • Help raise awareness of you, your business, brand, products and services
  • Help promote upcoming offers or events
  • Build an audience and potential market

Choosing which social media channel to use, will depend on your target audience:

  • Business to Business (B2B) – Linkedin, Twitter, potentially Facebook and / or Instagram
  • Business to Consumer (B2C) – Facebook, Twitter, Instagram

Whichever social media channel you choose, it is important to consider what your objectives and strategy is for each channel.

Top tips on how to organically boost your presence through social media channels

  1. Profile – create one that reflects you or your business, choose an appropriate user name i.e. @marketingdoris and upload an image (photograph of you / your products or business logo), complete the bio section with a summary and remember to include your contact details
  2. Audience – when you first start on a social media channel, you will be invited to start to build up your network by following people or businesses and you may be given some suggestions based on your industry / geographic area / interests. Sometimes you can connect your account with your email address book so you can see who of your contacts have accounts – you can then choose who to follow / connect with. Alternatively, you could follow; customers, suppliers, influencers in your market place, key publications etc. You will find that a proportion of the accounts you follow will then follow you back.
  3. Engage - it can be tempting to just post out ‘sales’ messages, instead mix it up and interact with your audiences by commenting on their posts, ask questions, position yourself as an expert in your industry, share relevant information, tips or blogs. Many social media tools have features to help i.e. polls
  4. Call to action – where possible include a link to the relevant page on our website or add in a telephone number (if the post requires it) – make it easy for people to get in touch with you.
  5. Etiquette – act on social media in the way you would in a professional setting. Show your personality or that of your brand and which is appropriate for the channel. Your social media account could the first time you make an impression on a potential customer and you want it to be the right one.
Above all be patient, be consistent and realistic. It is unlikely that you will get a huge return in a short time so stick with it and if you decide that a particular social media channel isn’t working for you – based on the return you are getting from the objectives you set at the start – and you decide not to continue, then delete or disable your account. A dormant account with no activity will still be visible and may appear that your business is no longer active. Remember that you if you have links from your website to that channel to remove them.

For guidance on using social media in your marketing, call Helen Stott at Marketing Doris 0790 3727750

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