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Ask Doris - Content Ideas

helen • October 4, 2022

Fresh New Content

 “What type of content should I add to my website to keep people interested and returning?  I am a smaller retailer of beds" MC

Dear MC,

Fresh new and regular content on your website can help enormously in your marketing activities, not only will it be interesting for your visitors, new and returning, but is also can help from a search engine optimisation (SEO) point of view - this essentially means that it shows Google, Bing, Yahoo and other search engines that your website is active and therefore they are more likely to include it in results when people are using their platform to search for a keyword phrase that is relevant to your business.

The content can be a mix of:
  • Sales - Product details (type, materials, sizes, pricing, availability, delivery info)
  • Service - How to buy, the ordering processing, delivery info, installation, after sales)
  • Helpful  information 
    • These can be in the form of a regular blog or news articles.  
    • Aim for 350-500 words at least, ideally they should be 750-1000 but that's not always possible.  Remember to write for your target customer in mind and what they might be in interested in.
    • Lists can be a great way of displaying the content and can be an easier way to for visitors to your site to read the information.
    • Position yourself / your business as the expert in your field.
Topic ideas for a business operating in your market sector could include:
  • Sleep related articles
    • Benefits of a good night’s sleep
    • Best mattress for a side / back / front sleeper
    • Waking up because you are too hot or cold
  • Seasonal
    • Winters coming .. transition to your winter duvet
    • Spring / Summer .. transition to your lighter duvet
    • How to store duvets out of season
  • FAQ
    • Listen to what you are regularly asked and make individual articles about it or have a FAQ page. If you are being asked in the showroom, over the phone there is a chance people are asking those questions online 
  • National Awareness Days
    • Do your research and identify the ones that are relevant for your sector
Some dos and don'ts 
  • Do use trailers or tasters of the article in your social media channels to direct people to your website
  • Do use clickable links to make it easy for people to respond 
  • Do use clear call to actions
  • Don't make every article a sales pitch - use it to inform instead which can ultimately help with sales
  • Don't use duplicate content on your website
To discuss further or for assistance, contact Helen Stott of Marketing Doris on 0790 3727750 or email helen@marketingdoris.co.uk

To send your marketing question into Ask Doris - The Marketing Agony Aunt email info@marketingdoris.co.uk

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