We do enjoy marketing with a difference, and this collaboration with clothing retailer ASOS and Lewis Capaldi recently was truly inspired.

In addition to working together on a new range, Lewis joined in on the modeling shoot, appearing to photo bombing the professional models, all in his typical comedic style.

ASOS have shared the journey and behind the scenes footage incorporating the Club Tropicana inspired video and white trunks for his recent Forget Me video- this has all be shared on their website, via social media and in e-shots.

It's a winning campaign for me, topical and fun, and fits perfectly with the personalities of the two brands!

#goodmarketing