The resignation of Boris Johnson this week sparked many brands and businesses to set up a well-timed social media post, graphic or in the case of Madame Tussards in Blackpool, they took their wax work of the UK Prime Minister to be photographed outside the local branch of the Job Centre.

The photograph was picked up by the local media, and then spread to the national press as well as via social media, with some very positive comments made for the owners of the wax-work.  Will it bring them more visitors this summer?  It just might do so!

Not every business wants to get involved with any marketing activity that might be considered political, but it is worth keeping an eye and ears out for any topical opportunities which might fit with your brand.

For ideas, contact Helen Stott of Marketing Doris to discuss.