I am the Chair of the Chartered Institute of Marketing (CIM) Yorkshire region, and our next event is on Wednesday 6th November at The Ambler Club in Leeds.

It’s aimed at marketers and non-marketers and is open to both CIM members and non-members.

Our panel of industry experts will explore how brands today represent much more than just a visual identity. We’ll discuss how ethics, culture, history, and sustainability shape a brand’s identity and affect perceptions both inside and outside of the organisation. We’ll also look at the importance of aligning internal and external brand views to enhance employee retention, satisfaction, and pride.

Key topics include:

• Navigating shifts in brand identity and business direction
• Strategies to protect a brand’s reputation
• Understanding the multifaceted nature of today’s brands

Our expert panel:

• Lawrence Christensen, Marks and Spencer
• Matt Adams, Leeds Rhinos Rugby League Club
• Danielle Lee, Metrobank
• Steve Dobson - Brand Protector™, The Trademark Helpline
• Hosted by Marisa Crimlis-Brown, Senior Client Strategist, 43 Clicks North

This event is kindly sponsored by MET Marketing Recruitment.

• Date: Wednesday, 6th November
• Time: 2:00pm – 5:00pm
• Light refreshments will be provided. Please inform us of any dietary requirements when booking

To secure your place and for more details, visit the CIM Event page

If you can't make it, please do share with your networks!!

Looking forward to an insightful event and great networking opportunities!