Since then we have enjoyed / laughed / cringed our way through many rounds of CAH – puzzling each time just how they have got away with some / many of the cards – and coming up with ideas for our own cards.

CAH isn’t for everyone and there are many times when I’ve been dealt a hand of cards and I’ve wondered what am I doing or what does that mean?! Imagine my surprise to learn that the comedy card game had released a festive TV advert that had been voted one of the best of the season.

To be fair it isn’t your usual Christmas advert, but it is very relevant and breaks the mould – which is pretty much what their strategy is overall. What’s more it’s a campaign that will be around for longer than December and even if it isn’t totally successful, then it’s certainly going to make an impression or at least be an inconvenience.

Overall, I feel that’s is brilliant and a perfect example of #goodmarketing