University students have been in the media’s eye since the start of term, but not for the reasons we usually hear about at this time of year.
Outbreaks of Covid-19 infections have meant that Freshers week for many has had to be put on hold and there are reports of halls of residences going into lockdown as students must self-isolate for 14 days.
Huddersfield’s Magic Rock took the opportunity to improve lockdown for 1500 of students in Manchester by hand delivering cans of beer. Commenting in the press, the craft beer brewer said they did it as it was “meant to be one of the most unforgettable weeks of their lives".
If you are not familiar with the brewery, check out the Magic Rock
website …and to discuss PR activities relevant for your business and target market, contact Helen Stott of Marketing Doris on 0790 372770