Helen Stott responded to our advertisement in 2008 for a marketing consultant to help us review and improve our methods of advertising to recruit foster carers.
In only one day per week and she successfully assisted us in exploring various options within our restricted budget. Helen did not simply sit back and produce a marketing strategy which she implemented, she immersed herself in our business to fully understand how all of the processes worked, continued to be pro-active, adjusting and developing the plan to take advantage of new opportunities.
Being so actively involved throughout all areas Helen was able to increase the interest in the agency. However, Helen’s contribution was not confined to advertising and marketing. Within the limited time she had she also used her skills to support social work staff to improve the appearance and readability of documentation that we use for foster carers and children as well as supporting us with the preparations and manning of events for foster carers and children.
So for us, Marketing Doris was more than simply marketing.
Carol Middleton, Operations Manager, Park Foster Care