The Masters of Christmas TV Adverts

The John Lewis Christmas advert is an eagerly anticipated event every year, though often not for the reasons the retailer would like and they have been criticised in the past for what some may considered high budget productions and promotion of expensive goods.

This years offering tells a different story and highlights that not everyone enjoys the festive period but instead tells a tale that reflects the much needed financial support they give charities operating within the UK fostering service.

This may help people think this Christmas about supporting others in their own way, particularly this year when so many are worried about the rising costs of living.  It may also help those considering fostering make a decision or at least look into it in more detail. It is worth noting though that fostering a child or young person is not just for Christmas or a job, it is a vocation and a life-changing but incredibly worthwhile decision... and I'm not just saying that.. I worked for a short-time for an independent fostering agency and saw first-hand the amazing work that the foster carers, the support social workers and teams did and how it benefited those being looked after.



Many businesses support charities but don't often talk publicly about it as they may consider not newsworthy or they feel uncomfortable about it.  Both are valid reasons, however it can show a more human side of your business and by publicizing it, then it could also give credibility and a big promotional push for the charity.  Something that they may not be able to afford for themselves or would prefer to spend the money on the beneficiaries of the charity directly.

Not seen it?  Check it out here!