This is not a new trend, but has been on the increase over the last year.

Retailers are now asking their newsletter subscribers in advance of key dates in the calendar if they want to receive notifications of promotions relating that occasion.

From a business perspective you are more likely to hang onto your subscribers in the long term if they suspend their subscriptions for a campaign that they are not interested in.  It will also put your brand in a good light and could help with loyalty and future sales.

For help and support with your marketing campaigns, contact Helen Stott of Marketing Dori