By January 2013 our Sales and Marketing functions had been ‘lumped together’ without any real distinction between the two disciplines, and without any specific marketing expertise within the business.
Helen took us by the hand and, with limited budgets and time constraints, guided us with hands-on marketing support and underlying strategy that subsequently contributed to the growth of the business. A talented marketing professional with a keen eye for detail, Helen has been a valuable and dependable part of our team.
She delivers creative ideas that have truly made a difference to the way people view our business and her approach has been not to stand on the side lines, but to roll her sleeves up and get stuck in.
The results have enabled us to both understand and justify a full time marketing and communications role within the business, and Helen has been instrumental in helping us in the transition to incorporating this role in just over two years.
Matthew Kimpton-Smith, Group Managing Director, Cygnet Group
(October 2015)