At Marketing Doris, we like nothing better than an example of a good marketing initiative.
Ikea have a brilliant programme in place, where they have pledged that by 2030 all their products will be made from recycled or from regenerative materials by 2030.
As such there is an opportunity for old pieces of Ikea furniture to be bought back and resold in the bargain corner.
Information on eligible products and guidelines are included on their website, and due to the current pandemic restrictions the service is currently on hold .. though am sure it will be restated soon.