Aldi have been one of the first to release their offering and have continued with the theme of featuring Kevin the Carrot and his adventures in their festive promotions. For 2018, Kevin is seen driving a huge orange Aldi truck on a dark snowy night before running into danger, a cliff hanger ending and the hashtag #SaveKevin

Emmm a big Christmas trailer, what does that remind you of? Yes, the red Coca-Cola trailer that has been used by the soft drink giant since 1995*

Cue a burst of social media activity of outrage for confusing the UK public and copying Coca-Cola in their advertising. Have they copied them though, or have they just continued with their parody campaigns? It would seem the latter is more likely, and maybe has been done in conjunction with Coca-Cola, who followed up with social media posts offering Kevin a tow, and with the promise of something else to come in the next week. Nice one! This is promising to run throughout the season and despite some initial criticism, this is keeping the brand names in the media and public minds, and that must be #goodmarketing.