After recently watching the newly released Wicked film, I was reminded of the marketing brilliance behind this iconic story.

Whether it’s on stage or screen, Wicked continues to captivate audiences, and its success holds valuable lessons for businesses looking to stand out.

Let’s explore how the magic of Wicked can inspire your marketing strategies.

1. Tell a Compelling Story - The Wicked film breathes fresh life into a beloved tale, bringing the story to new audiences with stunning visuals and deeper character exploration.  Your brand’s story can do the same. Whether it’s sharing the origins of your business, celebrating your team’s achievements, or showcasing your customers’ success, storytelling helps you connect with your audience on an emotional level. Stories that evolve over time—like Wicked—keep your brand relevant and engaging.
2. Challenge Perceptions - The Wicked narrative flips the script on a classic story, encouraging audiences to see things from a new perspective.  In your marketing, consider how you can challenge industry norms or customer assumptions. For example, educate your audience about misunderstood aspects of your services or highlight an innovative approach that sets you apart. When you surprise and enlighten your audience, you capture their attention.
3. Be Bold and Memorable - The Wicked film takes the musical’s already iconic moments and amplifies them with breathtaking effects and performances. It’s a masterclass in being bold and unforgettable.  Your marketing should aim for the same. Use eye-catching visuals, a confident brand voice, and standout campaigns to leave a lasting impression. Make your audience think, “Wow!” just like Wicked does with its stunning “Defying Gravity” scene.
4. Build Emotional Connections - At its core, Wicked is a story about friendship, resilience, and understanding. These themes resonate deeply with audiences.  Your marketing should strive to build emotional connections, too. Whether it’s through authentic storytelling, customer testimonials, or engaging social media content, show your audience that your brand understands their needs and values their trust.
5. Defy Gravity - The message of “defying gravity” resonates even more powerfully on screen. It’s about rising above expectations and daring to dream big.  For your business, this could mean taking a creative risk, embracing emerging technology, or entering a new market. Growth happens when you step outside your comfort zone and aim for the extraordinary.

Marketing Doris: Helping You Take the Lead Role

Like Wicked, your business has the potential to inspire, surprise, and delight its audience. At Marketing Doris, I help businesses tell their stories, build strong connections, and create bold strategies that defy expectations.

Ready to take your marketing to new heights? Book a Marketing Power Hour today, and let’s create a strategy worthy of the spotlight.

Click here to book your Marketing Power Hour or get in touch to start defying gravity in your marketing!