Apparently, I have been using the wrong terminology and have even had to check which team is wearing what colour – yes that bad!

What I do know about though is marketing.

It occurred to me that that identifying the right marketing strategy or activity for your business can be as difficult for some companies as it would be for me to commentate on a football match or advise Gareth Southgate on team selection.

So, for companies who need a marketing pundit to review their activity and advise on how a few tweaks to the line-up or an activity substitution could make a difference to their performance, then give me a call and let’s have a chat.