Marketing Strategy B2B - Engineering

Marketing Strategy B2B - Engineering

Marketing Doris - Graphic Design Collaboration Feedback
Industry: Engineering
Type: Technical fibres
Brief: To develop a marketing strategy and activity plan

Key Objectives:
  • Review current marketing activity and recommend changes for the business objectives
  • Consolidation and simplification of the group brands to improve the customer understanding of the offering
  • Provide day to day management of the marketing activity
  • Keep costs within budget
Achievements:
  • Developed a marketing strategy and marketing activity plan
  • Researched options for the websites and project managed the development of the new website from structure, layout, design, copy and images. 
  • Project managed the programme of international exhibitions and events including the Queens Award presentation. Activities involved co-ordination of all logistics, creation of new graphics, literature and promotional items and pre and post marketing support
  • Provided hands-on monthly marketing management support including advisory service, copy-writing and online activities
  • Managed and mentored new member of the marketing team.
See Feedback or to discuss how Marketing Doris can help your business, email info@marketingdoris.co.uk or call 0790 3727750
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