Today's marketing tip is to remind you of dormant social media accounts.

Social media marketing is so much more than just creating a profile.. so please if you are not using the channels you opened, then close them down and just focus on the communication tools you are using. #marketingmonday

Take a look at our guide below for more information and handy tips

Social media platforms provide a powerful method for increasing brand awareness and empowering you to reach a wider audience. Sharing and creating content that resonates with your target audience can build a strong brand identity and establish yourself as a leader in your industry. Social media also allows you to engage directly with your followers, respond to their questions and comments, and build a relationship of trust and loyalty with them. Many social media platforms also offer advanced targeting options, which allow you to focus your advertising efforts on specific demographics, interests, and behaviours. This can help you get more bang for your buck and maximise your return on investment (ROI).

Why Your Business Needs to Stay Active on Social Media 

A dormant social media profile can make your business appear unprofessional or disorganised. Customers may perceive your brand as outdated, unresponsive, or not interested in engaging with them. It’s also worthwhile to note that search engines like Google use social media signals to determine your website's relevance and authority. If your social media profiles are inactive, this can negatively impact your SEO, making it more difficult for potential customers to find your business online.

Furthermore, dormant social media profiles can pose security risks to your business. Hackers or cybercriminals may attempt to gain access to your accounts, which could compromise sensitive data or damage your brand's reputation.

If you have inactive or rarely updated social media profiles, you may miss out on opportunities to engage with your audience. This can lead to a decline in brand awareness, decreased customer loyalty, and reduced reach. If you have space in your marketing calendar, consider improving your activity on social media to capitalise on the potential reach of the platforms.

Here's a quick list of three tips for creating more high-quality on social media platforms

1. Re-purpose existing content - You don't need to create new content for every social media post. Instead, you can re-purpose existing content in different formats. For example, you could turn a blog post into a series of social media posts, create graphics or videos based on a podcast episode, or share customer testimonials on your social media profiles.
2. Follow trends and current events - Keep an eye on what's happening in your industry and the world, and use those trends and events to create relevant social media content. For example, you could post about a new industry development or tie your content to a national holiday or awareness day.
3. Engage with your audience - Social media is all about two-way communication. Ensure you're not just posting content but also engaging with your audience by responding to comments and messages, asking for feedback, and starting conversations. This can also help you generate new content ideas based on your audience's interest.

Is it time to deactivate social media platforms?

Social media is integral to any successful marketing strategy, but simply creating a profile is not enough. If you have dormant social media accounts that are not being used to their full potential, it's time to take action. Don't let these accounts drag down your online presence and harm your reputation. Instead, delete them and focus on the channels truly driving engagement and conversions.

So, if you're not using it, lose it!