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Proof Reading, Copywriting and Editing

helen • January 5, 2021

Content Marketing

The life of a Marketer can be varied, and that is just the way I like it.

Over the coming weeks, I will detail the types of activities we undertake, starting with proof reading, copywriting, and editing.

I am in the camp supporting content in marketing, the benefits are many:

  • Fresh new content - on your website gives your new and returning visitors something interesting to read.
  • Shows you are an expert - can help position you as an authority in your industry sector
  • Provides information on your services & products - articles can go into more detail about a particular topic or angle that may not have been covered on your service or product pages on your website.
  • Helps people find you - regular fresh content on your website will help new users find you through their internet searches. This is known as Search Engine Optimisation
  • Can be used on social media - use elements of your articles on your chosen social media channels and remember to include a link to the relevant website page. This will help drive traffic to your website.
  • Can be used in your e-marketing activities - when you are sending out your electronic newsletter include previews or snapshots of latest or relevant articles with a link to the full piece on your website
  • Can be used for PR - company news or announcements are good examples of how a business can utilise PR activities, in these situations I would always advise that a press release is issued to the media before it is then added to the website or used on social media.
So now we know why we should have new content, the next question is usually ‘who will write it?’

  • You - it is your business, and you know your products, services, industry, and marketplace better than anyone. Often Clients start to write an article or will jot down a list of key points and then pass to me to review (proof-reading) or to develop (editing)
  • Me - or someone like me who is external to your business but can create a piece of content on your behalf (copywriting). This requires input from you initially, maybe a conversation or reading through information provided, for example company brochures or industry publications.
Just recently I have written articles, website pages, press releases, e-marketing newsletters, proof-read an e-book and edited a company manual.

To discuss how your business could benefit from new content within your marketing activities. Contact Helen Stott on 0790 3727750 or email helen@marketingdoris.co.uk

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