• Spoke to the individual offices to get a feel for their offering
• Looked at their brochures to understand their different packages
• Sought opinions from the hotel staff and looked on Trip Advisor for reviews 

This is typically the process that any customer will go through when deciding about buying a product or service.. and businesses should put themselves in the shoes of their customer more.

This is how I approach marketing from the customer’s view point, and businesses often ask me to help them view their organisation independently and give them honest feedback as to how they communicate the messages about their products and services, and how that can be improved.

Back on the slopes, after a small hiccup and a unplanned leap from a chair lift.. my ultimate decision on Ski School turned out well and Jean-Pierre was the perfect ski instructor!