An essential aspect of creativity is not being afraid to fail. Edwin Land, Founder of Polaroid
It can be difficult to poke your head above the parapet for the fear of it not working, and very easy to go along with the type of marketing activity that everyone else is doing.
Sometimes you just have to go for it and push those creative boundaries!
Having a fresh pair of eyes looking at your marketing can bring a new perspective. I work with businesses to help them see their marketing from their target market's point of view, this can lead to new creative ideas on how to communicate to this audience.
The good news is that marketing activities can be measured, monitored and tweaked to help with the success of the campaign.
I would like to be introduced to businesses who need help getting creative and more effective with their communications.
I work with businesses of all shapes and sizes and across lots of industries from professional services, engineering and manufacturing, logistics, charity, IT, and retail.