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Quote of the Week - People Don't Care

helen • September 27, 2021

Why?

People don't care about your business. They care about their problems. Be the solution that the are looking for.  Melanie Dodaro

Yes this is very true!  

Focusing on the benefits and / or what problem it solves is a useful viewpoint we should remember in marketing.

Put yourself in the shoes of your customer and why would they use your company products or services?

I work with businesses of all shapes and sizes and across lots of industries from professional services, engineering and manufacturing, logistics, charity, IT, and retail to help them identify their benefits and how to communicate effectively to their target markets.

.. for help contact Marketing Doris

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