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Stay Safe and Adapt

Helen • March 16, 2020

Changing the way we work

A Facebook memory appeared this morning, showing that one year ago today I was at the George Ezra concert at the Manchester Arena with family and friends.

None of us would have predicted that 12 months later to the day we were be on the edge of lock down where mass gatherings have been cancelled, and theatres, pubs and cinemas have closed temporarily and that I had spent time convincing my mum that the reason her social life was about to be put on hold was good for her health.

As a freelance marketing consultant that usually works with businesses on their site, I have had to change based on the UK Government advice to deliver the marketing support remotely.

I am working with my clients on helping them:

  • communicate to their markets what is happening with their business during this time - with some that is a daily update
  • find ways to continue their business by adapting their service offering to online and providing advice and guidance to their client base
  • making the most of the down time by reviewing their website content, marketing materials, plans
I have also started my own list of activities to keep me busy and productive, this is likely to be ever changing but includes:

  • keeping in touch with family and friends - we are always so busy in life that this can take a back seat so this is something I definitely want to be better at - and with some many different ways to communicate there is no excuse now!
  • undertaking online training - there are so many links and ones on my to do list that I’m determined to start working on them
  • catching up on business meetings - virtually rather than face to face, likely to take a shorter amount of time away from my desk, be more productive and no fuel costs
  • reviewing my own marketing - the adage of the plumber with the dripping tap could apply to many including myself!
  • reading - tackling that big pile of books currently gathering dust, and that ever-growing list of e-books
  • tidying up and sorting out - generally I am quite neat but like most of us I have kept out of date paperwork that just needs reviewing and shredding
If you need marketing support, guidance or direction as we move into unprecedented times and your communication messages and service offering need to be adapted then do get in touch.

I can be reached on 0790 3727750 or helen@marketingdoris.co.uk and I look forward to finding out more about you and helping you where I can. Stay safe

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