This isn’t something that happens overnight!

By working with the pace of the business and their needs, we build up their marketing function. This is often from them having no in-house dedicated marketer to the point where a full-time position has been created.

Sometimes this has taken a couple of years, and in other cases up to five years.

By working with the business on a flexible basis starting with just one day a month, we start by identifying or supporting them with their immediate needs i.e.

• Project managing a new website
• Writing content for a new website or brochure or product sheets
• A key event; a business anniversary, the launch of a new product or service, a new office
• Event management; open day, exhibition, workshop, networking
• Managing their social media channels and updating their website with new content

In parallel we work with the senior management team to start to work on developing a marketing strategy and ongoing activity to schedule and plan the marketing requirements over the coming months. For smaller businesses, this may initially only be for the next quarter but eventually we will look ahead at the following quarter, half year and then the next financial year(s).

Working on a flexible basis and gradually building up the amount of time ‘bought in’ from a freelance Senior Marketing Manager means it works with the business’ budget and requirements without the big leap into employing someone before the business is ready.

By developing the marketing function to a full-time position this way, means that the business is ready to employ a qualified marketer to pick up the reins and run with it, with the path already laid. .. but don’t worry that your new employee will be thrown into the deep end, we provide a handover process and depending on the level of experience they have, we can offer ongoing support on an ad-hoc basis for special projects or to provide strategic advice as your freelance Marketing Director - and so the process can start again but on another level!