Specsavers have been consistent with their branding and their use of the strapline "should have gone to ..".

Recently their marketing activities and campaigns have appeared to be ramping up somewhat, and this example of a billboard illustrates this perfectly.

How brilliantly is this?

It's a simple idea, but am sure that it took some planning and logistics to put it into place i.e. that the billboard space had the capacity to position vertically and not just horizontally.

.. and interestingly, aside from the limited audience seeing this in-situ, there are the many millions more who have seen it as the image has been shared on social media.

Nice one Specsavers!!