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Under Pressure

Helen • March 5, 2019

Benefits of regular fresh new content

As much as I would love to have the opportunity to write a piece about an 80’s classic* this actually is about the pressure businesses put on themselves to have relevant and interesting content for their website or social media channels.

There are multiple benefits for regular new content;

  • It’s interesting for the returning and new visitors (clients and potential clients) to your website
  • It helps demonstrate your expertise in your industry and market place
  • It can help people who don’t know you find you are a supplier of this product or service through search engines (search engine optimisation – SEO)
  • It shows that your business is active
Another pressure on businesses is knowing what topics to write. I often work with companies to help them identify potential articles, for example:
  • Answering frequently asked questions – we all have those questions that we are often asked about our business, products or services. If people, ask them verbally then they may also be typing the question into a search engine.
  • Topical angle – if there is something being discussed in the media now which is relevant to your expertise, then use an article to express your opinion or give advice. Use snippets on your social media channels and then then direct people to your website to read the full piece
  • Examples – highlight a recent project you have worked on and you don’t have to name your client if you would rather not, simply talk about the reason they came to you, why they chose you, what solution you offered and how it helped.
  • Key dates – use the milestones in your business i.e. anniversaries, calendar dates, relevant national awareness days or industry related dates i.e. financial year end, legislation dates etc as a reason to write about the subject
  • Inspirations – what inspired you to work in your industry, if you are a business owner why did you set up your company, who do you admire and why, have you read an interesting book or article?
  • Remember though not to use articles, blogs or latest news items as a full-on sales opportunity, instead use it as a useful or interesting information route…
…though that said there should always be a call to action and a link back to your business.. and so if you find that you need some help in relieving the pressure on producing regular new and interesting content in your marketing activities, then give me (Helen) a call at Marketing Doris on 0790 3727750.

*Queen and David Bowie if you are too young to remember – and if you are, do look it up on YouTube

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