Blog Layout

What is a Fractional Marketing Director and How Can Marketing Doris Help?

helen • March 24, 2025

Businesses across Huddersfield, Halifax, Wakefield, Barnsley, and beyond are always looking for ways to grow and stay ahead of the competition. But not every business needs—or can afford—a full-time marketing director. That’s where a Fractional Marketing Director comes in.


What is a Fractional Marketing Director?


A Fractional Marketing Director is an experienced marketing professional who works with businesses on a part-time, flexible basis to provide strategic marketing leadership without the commitment of a full-time hire. They bring the expertise of an in-house marketing director but at a fraction of the cost, making them a perfect fit for SMEs that want to scale but don’t yet have the budget or need for a permanent role.


How Can a Fractional Marketing Director Help Your Business?


Many businesses in Huddersfield, Leeds, Bradford, Sheffield, and Oldham face similar marketing challenges—limited time, lack of in-house expertise, or not knowing where to focus their marketing efforts. A Fractional Marketing Director helps by:


  • Providing Strategic Direction – Developing a clear marketing plan aligned with business goals.
  • Managing Marketing Activities – Overseeing campaigns, social media, content, and digital marketing.
  • Improving ROI – Ensuring that marketing budgets are spent effectively for maximum return.
  • Guiding In-House Teams or Freelancers – Supporting existing staff and external specialists.
  • Bridging the Gap Between Sales and Marketing – Creating strategies that generate leads and drive growth.


How Can Marketing Doris Help?


At Marketing Doris, we understand the challenges of running a business while trying to manage marketing. Based in Huddersfield, we support businesses in Dewsbury, Brighouse, Holmfirth, and across West Yorkshire with tailored, flexible marketing solutions.


As your Fractional Marketing Director, we provide:


  • A no-nonsense, hands-on approach to marketing strategy.
  • Monthly or quarterly strategic marketing reviews.
  • Support in managing and executing marketing plans.
  • Expertise without the cost of a full-time hire.


Is a Fractional Marketing Director Right for You?


If you’re a business in Sowerby Bridge, Mirfield, Penistone, or anywhere in the surrounding areas, and you need senior marketing expertise without the full-time commitment, then a Fractional Marketing Director might be the perfect solution. Whether you need help for one or two days a week or on a project basis, Marketing Doris is here to simplify your marketing and help you grow.


Get in touch today to see how we can support your business!

Share article on

Share by: