His name is being speculated upon in the media, though I’m sure his parents won’t be taking that much notice of the many polls taking place or what are the bookies favourites.

Our company’s name, or those of our products and services are just important as the one we are given by at birth** they can become our brand and once they become established it can be a hard change to accept.. just think of the hoohah about Jif to Cif, Marathon to Snickers or Opal Fruits to Starburst.

Some of us have chosen quirky business names or want a Ronseal name that does what it says on the tin or have been inspired by our surroundings or something that has caught our eye.

Often the company name has already been chosen by the time I (or other marketers) are asked our opinion, but if new start-up businesses need some assistance with their brand names, then give me a call!