I was then presented with a number of the nail wheels showcasing the wide array of colours, finishes, sparkles or metallic effect available, and that was even before you start on embellishments, patterns and whether you want gel or quick dry.

It can be very confusing and there are always lots of suggestions on offer from the nail technicians who talk of the latest trends, what’s new in and what’s been popular this week. Other customers will often chip in with their views and share what they have chosen and why.

It’s a bit like that when marketing your business, there are so many options to choose, and there are always lots of opinions you can listen to about the type of marketing activity you should use.

At Marketing Doris we look at the whole picture from the top down to understand the business objectives, what results the business is looking to achieve and what their current challenges are. We can then help you to identify which marketing tools will help you achieve those goals.