In marketing it’s a similar story, people think that doing a little bit of marketing activity every now and then, they will get the results they are looking for. Quite simply in both cases, you need to work at them consistently to maintain and build good results.

There are also inconsistencies in both, something that has worked before may not bring the same results another time and will depend on other environmental factors. There are certain yoga routines that work well for an issue or concern and in marketing, it’s about finding the right tool or activity to achieve your objective or goal.