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Ask Doris – How to use Social Media safely for my business?

Helen • March 22, 2019

“How do I use Twitter and Facebook safely and professionally to help my business profile?” SP

Dear SP

There are many social media channel options available for business use. Presumably you have already undertaken the exercise to determine that Twitter and Facebook are the two-best suited for your business and target market. 

You should also set out your objectives and determine how you will measure the performance against those.
In terms of how to use these channels safely and professionally, it is recommended that:

  • Profile – your profiles should clearly state your business and include contact details i.e. telephone number and website address. A location can be set so if your business is regional then your target market in the area can easily find you. Include a profile picture and a banner image that reflects your business.
  • Following – follow those people, companies and brand accounts that are relevant to your business and target market and region. You will find that naturally a percentage of the people you follow will follow you back. This organic growth may be slow but is likely to be quality. It is possible to purchase followers on social media channels; however, caution is recommended. Do your homework as to who these followers are and if they are genuine and you should check the guidelines of the social media channel you are using as you might be in breach and It could result in suspension or closure of your account.
  • Content – share your latest news either in written or video format. There are restrictions in the number of characters you can use in one Tweet on Twitter – if you have more to say then you could link to another Twitter post or alternatively to a longer post on Facebook or even better an article or page on your website. The latter will help drive traffic to your website and there is a chance that people visiting your website to read an article will also view other pages.
  • Interact – don’t just send out messages or only Like what you see. Interact with your followers and the people you follow. Answer their questions or comment on their posts, retweet or share and add a comment as to why you have shared this post to your followers. Keep your social media channels active. A dormant account can give a poor impression on your business.
  • Etiquette – behave on the social media accounts as you do professionally. Only post content that is relevant or appropriate, and that you would be happy for any of your business connections to see. Many industries are governed by professional guidelines and if you are posting as a company employee, then ensure you are following the business social media policy. Each social media channel will have code of conduct standards and etiquette rules and suggestions. These can be found under the help sections.

To discuss further or for assistance, contact Helen Stott of Marketing Doris on 0790 3727750

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