So, thank you in advance for reading and there will be a marketing link in there somewhere!

Whilst scrolling through the BBC iPlayer recently a link to the Glow Up: Britain’s Next Make Up Artist appeared. I wear makeup but have little or no skills in application but am totally fascinated and in awe of the expertise of those who can creatively and artistically apply it. Particularly as I have a god-daughter and a best friends’ son with ambitions to have careers in this industry - both incredibly talented (biased I know!)

Back to Glow Up. As with other similar TV formats, the premise is that they are given challenges to showcase their expertise, the results then judged by experts. One challenge saw a contestant respond to a creative brief by pulling out all the stops and created an amazing look for his model. Or so my untrained eye thought. The judges initially agreed with my judgement (!), but then went onto point out that the makeup artist should have stopped earlier and not over-egg the pudding (they may have used slightly different language, but you get the gist!)

This is where I link this to a marketing situation and the lessons we can learn from Make Up artists. Sometimes less is more.

Just because you have access to multiple marketing tools, colour palettes, fonts, graphics and animation, it doesn’t mean you have to use them all.