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Blooming Marvellous

Helen • January 27, 2020

I love nothing better than simple but very effective marketing activities. 

One such example landed in my inbox yesterday from florists Bloom & Wild, and I was super impressed.

It came in the format of an email sent direct to me with the subject title “Want to ignore Valentine’s Day this year?”, not an e-shot but an actual email from their Customer Experience Manager

"Hello
We know some people love Valentine’s Day. But we also know it’s a really hard time for others. And if it’s something you’re not looking forward to this year, we don’t want to keep reminding you about it.
Just let us know if you want to opt-out of any Valentine’s Day marketing here. Then you won’t hear a peep out of us on the matter on any email.
And don’t worry, if you opt out we’ll still keep you updated with everything else, like normal"

Now I personally don’t mind Valentines Day or seeing marketing messages in the run up to the big day, but I know that many don’t and it’s brilliant that Bloom & Wild think the same.  

That personal touch will stay in people’s minds for a long time and that is #goodmarketing

Nice one Bloom & Wild - and by the way they do fabulous flowers! I’ve been the recipient of some beautiful ones (see picture) and have sent equally lovely ones out.

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