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Has Netflix Killed my Inspiration?

Helen Stott • January 20, 2020

One of the advantages of Netflix for many people is the absence of advertising! 

I know I’ll be in the minority on this, and as much as I love a good Netflix binge, I do miss the ad breaks, and here’s why!

I enjoy watching the adverts, it tells me a lot about what’s going on in business.

  1. Who’s spending money, and who’s not!
  2. Who’s over-pushing the communications - this can be very telling!
  3. Who’s advertising when - the timing of the advert is as important as the content
  4. Who’s sponsoring which TV programme or series
  5. Who’s re-using old adverts and who has got creative
What pleases me more, is when the messages stand out. It doesn’t have to be a multi-million-pound production or part of a jaw dropping media spend. Some of the best adverts for me are the ones that keep it simple.

It isn’t just TV advertising though that I find interesting, it’s also radio, print and online. Businesses using these mediums have all had to adapt as we the audience change our viewing, reading and listening habits and look for new innovative ways to communicate.

Seeing how other businesses are marketing themselves can help with ideas for your own company’s promotion, or in the case of mine for my clients. That’s not to say that they should be copied, far from it, but instead they can influence a train of thought that can lead you to finding the right way to communicate to your target market.

For help with translating your influences to how you market your business, give me a call - Helen Stott 0790 3727750 

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