Obviously my first reaction was NO! Surely good marketing needs to be engaging and convey the message to the right audience.

.. but then I started to think a little more, and it occurred to me that you shouldn’t shoot the messenger and maybe it’s the company or service that’s bland and not the actual marketing.

That’s not being disrespectful to those businesses or what they represent, it’s a fact. Not every organisation would need upbeat or overly ‘salesy’ marketing messages or their graphics and imagery to be represented inappropriately.

Marketing Doris doesn’t shy away from seemingly boring products and services to market, it’s about finding the right messages and the right marketing tools to make them interesting and something that your target market want to buy.