You need to know what type of drink is wanted; an aperitif, a long refreshing summer drink, non-alcoholic or something strong - in marketing we need to understand the business goals and objectives

You need to know the ingredients – what works well together and what doesn’t - its the same in marketing, understanding the different tools and tactics available will determine which will work in conjunction to achieve the project / campaign objectives.

You need to know the quantities required of each and when to add them into the mix - how much of the marketing tools do you need to use?

You need to know about the presentation and how it looks and those finishing touches - does it fit with the brand guidelines?

Does it pass the taste test, do you need to adjust based on feedback and reactions? - its important to monitor the performance and use the results to tweak the campaign

Did it meet the original brief and objectives? The only way to establish the success of a campaign is establishing if it achieved the goals.