This is a first - I’ve not knowingly quoted a British Prime Minster before.. but when I came across it, I was struck how much the quote could also describe marketing.

When promoting a product or service, we strive to inform or engage with the right audience. At times, it might seem easier to hit a hole in one with a golf ball than identify the right marketing tools or skills needed to achieve that goal.

Golfers practice to perfect their game; a slight tweak to their stance, grip or swing can make all the difference.

It's the same with Marketing. If your current campaigns, tools and messages aren't delivering the results you are looking for, then perhaps it's time for a tweak there too.

Marketing Doris can provide an independent view of your marketing activity, looking comprehensively at the whole picture against your Club's objectives, both business and financial, and giving guidance on changes that can bring short and long-term results.

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