My first initial reaction was to laugh, but then I was filled with horror and I put my hands up to my face. Whilst others around us literally gasped and cried ‘you can’t say that!’
… but as the sentence sunk in, I realised that they were right. There is a proportion of Marketing Doris work that is just like the services Emma Thompson’s character portrays in the 2005 film.
Nanny McPhee uses discipline and a little magic to transform the family’s lives and as the children start to behave, respect her and ask her for advice they become responsible and she is needed less and less until she finally surreptitiously leaves.
Marketing Doris has worked with many businesses who had little or no marketing activity or resource in-house initially. With regular guidance, hand-holding, a bit of nagging, rolling up of sleeves (or socks) and a little magic we grow the marketing requirement to the point where there has been a need to hire full time marketing personnel.. at which point we surreptitiously leave.
Sometimes that process has taken a matter of months and other times it’s longer, we work to the requirements and budgets of the individual business. Success can be measured in many different ways, and for Marketing Doris when we reach the point a business is able to pick up their own marketing baton, we are filled with pride.. and a little sadness as we wave goodbye and watch them run with it themselves
… and in the words of Nanny McPhee "When you need me, but do not want me, then I must stay. When you want me, but no longer need me, then I have to go"
“She delivers creative ideas that have truly made a difference to the way people view our business and her approach has been not to stand on the side lines, but to roll her sleeves up and get stuck in. The results have enabled us to both understand and justify a full-time marketing and communications role within the business, and Helen has been instrumental in helping us in the transition to incorporating this role in just over two years."
Matthew Kimpton-Smith, Cygnet Texkimp – read the full testimonial here