Delegates are professional osteopaths operating in the Cheshire region, some of which have only just been able to open again to see patients.

The focus of this session was on marketing and specifically communicating with existing and future customers following lock-down and how they can develop and grow their businesses.

The hour-long session provided guidance, techniques, and top tips to help the delegates look at how:

• they are communicating to their existing and future customers
• to identify your target customer
• to build up your audience and how to communicate to them using social media and e-marketing tools
• show that branding is not just for larger businesses
• to project the right image, and what not to do
• small businesses can still have a website 
• we can improve the customer experience on our websites
• we can benefit from a mobile friendly website

Future sessions will provide overviews of social media tools and e-marketing activities.