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Spray and Pray

Helen Stott • June 29, 2020
Whilst watering the garden the other day with the hose pipe, I realised that whilst most of the plants got some water, it was not enough, and some did not get any at all*

It is the same with marketing.  

If you do not aim your marketing activity to your target market, then it is likely to miss. Wasting time, effort, and money. 

Businesses that adopt the Spray & Pray approach to marketing are likely to get a mix of results.

Those that take the time to plan marketing activity to hit the right message, at the right time will get the right results:

  1. Identify the target market - who is your ideal customer? Build up a picture of who they are to understand their characteristics.
  2. Communication messages - hone what you say to your target customers. What will they want to know about your business products or services?
  3. Convey the message - how or where will your target market see your message?
  4. How often - what frequency of the messages will provide you with the best results?
  5. Is it working? - Review progress and if it i not giving you the right results, then adjust 
To discuss the best marketing approach for your business, contact Helen of Marketing Doris on 0790 3727750

*next time I am in the garden, I’m using the watering can

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