It was not a plea, but more an answer to those objections that ‘it doesn’t work’ to say that it does.  

Often it is because the wrong type of marketing has been used which is why the results have not been as wanted.

The feedback from the delegates in the training group was surprising - they were encouraging me to use it more and a number have since repeated it back to me and used it in social media when referencing me.

So, what puts me off? When I first said it, I followed it up with ‘if it doesn’t sound too John Lennon’ and that same thought jumps into my head every time since. Should that stop me using it or just embrace it? That is something that I will continue debate and consider - do let me know what you think too.

In the meantime, it did get me thinking about other song titles that could inspire a marketing playlist, I have done some research and polled colleagues and we have come up with:

1. Hello - Adele - marketing is all about communicating, and you have got to start somewhere!
2. Who are you - The Who - who is your target customer and market? It is important to understand who you are talking to, so you know what to say to them.
3. Communication - Spandau Ballet - where do your target customers hang out or where do they go for information? Is it a printed or online publication? Or maybe they typically use one (or more) of the social media channels. 
4. I Want You to Want Me – Cheap Trick - why should they buy your products or services? Focus on the benefits and what that means to the customer.
5. Words - FR David* - having the right message to communicate to your target market is key in marketing, from the website to social media, from internal newsletters to external e-campaigns, from posters to brochures
6. I’d Like to Teach the World to Sing (in Perfect Harmony) - The New Seekers - the right marketing activity will work for all businesses, it’s just a case of identifying what type would be most appropriate for the target market, industry, budget and purpose. My mission is to help teach businesses to market.
7. Message in a Bottle - The Police - if you do not choose the right choose the right medium to communicate your message to your audience, then you may as well send it in a bottle as Sting & Co suggest!
8. Radio GaGa - Queen - no playlist is complete without a little Freddie, however successful marketing plans do work without advertising on radio, TV, printed or online. That is not to say you shouldn’t do these but ONLY if they fit into your strategy and budget.. and do remember you would be ‘GaGa’ to not monitor the performance.
9. I Can See Clearly Now - Johnny Nash - the only way you can judge whether your marketing activities are successful or not, is by measuring them. Set SMART goals that are in line with your business objectives and keep monitoring them to ensure you are getting a ROI. If they are not performing well, then adjustments should be made, or stop the activity.
10. Learn to fly – Foo Fighters - a success for Marketing Doris is when we have worked with a client to develop their marketing activity and grow it to a stage where they need full time in-house resource and we hire a marketing manager for the business.
11. Secret Love - Doris Day - of course Doris had to feature somewhere on the list. Not everyone feels like they can shout it (successes) from the highest hills so be sure to ask your clients for feedback, testimonials, and recommendations to add to your website or social media channels.