Many brands have been publicly supported the Black Lives Matter movement over the last week on their websites and social media channels, whilst others including Yorkshire Tea hadn’t yet commented.

One person wrongly assumed that their silence meant that they weren’t supporting BLM. Yorkshire Tea responded with the perfect tweet ‘Please don’t buy our tea again. We're taking some time to educate ourselves and plan proper action before we post. We stand against racism. #BlackLivesMatter

Later PG Tips showed their support by replying to a Tweeter who had indicated that they would be swapping to their brand now “If you are boycotting teas that stand against racism, you’re going to have to find two new tea brands now. #blacklivesmatter #solidaritea.”

These tweets were shared by many and both brands being admired for their stance with the hashtag #solidaritea - a sentiment I totally agree with.

It was a situation that could have got out of hand and caused negative damage to the brands, instead it was handled incredibly well by not ignoring the tweeter but concisely and politely responding in a way that has been viewed so positively.