We've been a fan of the Danish retailer Flying Tiger many years ago ever since we discovered one of their stores whilst on holiday somewhere (can't actually remember where!) and we came back with as many goodies as we could cram into our bags.

... there was then the excitement realising that they had stores in the UK, and then there was the disappointment that there weren't any near where we live, so any time we found ourselves in the vicinity of one we had to plan extra time to bob in and fill our boots.

Whenever one of their e-newsletters dropped into the inbox, there was that initial excitement of 'what's new this month' and then realising we couldn't easily get our hands on any of it. 

So imagine our delight this week when we see the news that they have just opened their online store!  Yeahhh!!!!  We are now busy with our first (of many!) order, just in time for Christmas.

Without a doubt this will be a massive boost to Flying Tiger sales... so why didn't they do this sooner?  I'm sure there were many reasons why they didn't, however for a growing retail business, having an ecommerce platform is an important part of the sales and marketing mix.

Are your marketing activities supporting your business?  For help with strategy and planning, contact Helen Stott of Marketing Doris .. and if you haven't discovered Flying Tiger yet.. what are you waiting for?!!!!