I've been following Silkfred for a while on social media, but for one reason or another I haven't got around to actually ordering anything from them.. yet!



Their latest posts on Instagram have been catching my eye though more than usual, and they have been answering those questions I hadn't realised needed asking 'how would this garment look on someone my height and weight?'.

This simple idea I am sure will be a powerful piece of marketing for them, and I hope that other retailers take notice and adopt a similar initiative for their business.

Marketing activities do not need to be overly complicated - take a look at the questions your customers are asking, the answers are likely to be there.

For help or for a fresh pair of eyes, contact Helen Stott of Marketing Doris