As a marketer, in The Line of Duty for me is not nearly as dangerous as Ted, Steve, and Kate’s, but at times it can seem as complicated when I am working with multiple businesses in different industry sectors when it seems there are as many acronyms as they use in AC-12.

In some ways being an outsider in these circumstances can be an advantage, I challenge the industry jargon to understand the meaning and that can form part of the communication strategy, especially if the target market are lay people too.

I work to the letter of the (marketing) laws and directly with business directors, owners (and wee donkey’s).