We are working with three clients on their presence at industry shows taking place within two weeks in July.

As none of these businesses have in-house marketing, much of the preparation in the run up to the events, as well as during and afterwards will be handled by Marketing Doris, and includes:

• Research - is the event the right one for your business? Before booking, especially if this is a new show for you, then let us research it thoroughly so you have all the facts before deciding.
• Project Managing - overseeing the whole process to ensure that all elements are considered and taken care of within the timescales and within budget.
• The Space - planning out the available space and how it can be maximised and used effectively during the event from electrical supply to the lighting to carpet and furniture choices.
• Display - making the client visible during the event from the branding on signage, to graphics panels providing information about the business and their services.
• Communications - informing interested (and potentially interested) parties with news of the event, that they will be there, what they will be doing there and how to meet up, and post-event ensuring follow ups are made.
• Merchandising - researching and arranging suitable branded promotional giveaways for the events.
• Brochures & Flyers - arranging the reprinting of existing materials, updating, or creating new from plan, to writing content, sourcing imagery, and working with graphic designers and printers.
• Promotions - working with sales and business development teams to discuss and agree focus for the event.
• Online Marketing - using website and social media channels to promote event and provide up to date news in the run up, during and post event.
• Attendance - where clients have limited available personnel, we are often invited to join the client to help support them during the event.